Bumble affirmed that a fresh offer featuring the newest star spouse Serena Williams will debut during the basic 1 / 2 of the SuperBowl.
According to AdWeek, Bumble teased a unique promotion using the tennis celebrity, admitting which would coordinate using the SuperBowl, although it wasn’t clear if they were intending to air an advertisement while in the online game, among the many most-watched annual events in U.S. (and another of the most extremely high priced advertising buys). Bumble has verified their particular basic SuperBowl advertising will feature Serena Williams in addition to their brand-new campaign “golf ball is actually the lesbian asian woman legal.”
Bumble, a female-friendly relationship app, is actually intent on the female-empowerment purpose. Over the past number of years, the brand features debuted choices that attract particularly to ladies, eg partnering with Moxy resorts to offer BumbleSpot â proven places in which Bumble users can meet for dates, profession marketing, or potential brand new relationships – in order to develop secure areas for ladies.
The offer with Williams will feature her increase to star, “not merely as a professional playing tennis celebrity but as a business owner, role product, partner and mom,” relating to AdWeek. The spot was created by a mostly female team and directed by A.V. Rockwell, an award-winning screenwriter and director whose work discusses issues on race and oppression.
The message for the ad is always to promote ladies to control their particular stories, some thing Bumble is excited about from debut of the matchmaking application, giving women the ability to help make the very first move.
In an intro movie when it comes down to SuperBowl advertisement, that will air February 3rd, Bumble supplied a glimpse of what to expect.
“We’re located in a global and community in which individuals are just starting to see differently and beginning to keep in mind that our company is in the same way strong and merely as smart and just as experienced and simply as businesslike as every other male in this world,” Williams claims as you’re watching digital camera, which in turn pans to the girl helping a golf ball in a clear court. “and today it is advisable to show up and inform our very own story how it ought to be advised.”
AdWeek pointed out that the female-forward Bumble offer campaign is rare for a SuperBowl, basically these types of a male-dominated room, and much more unlikely that a typically female staff would produce these a SuperBowl ad.
“There are a lot ladies who tend to be prepared and enthusiastic [to be concerned in ultra Bowl], and every lady involved [in Bumble’s area] had a whole lot love,” Bumble primary brand name policeman Alexandra Williamson informed AdWeek.
She proceeded to express: “individuals will see yet another part to Serena when this ad goes real time, and I would feature that to an all-female group concentrating on it.”