The Quick variation: whenever Marie Antoinette said, “permit them to eat cake,” it might were because she ended up being hogging all of the Michel et Augustin cookies for herself. Childhood mates Michel and Augustin came across in secondary school, and, if they found their adult 9-to-5 tasks become unfulfilling, they began a cookie organization with a foundation in French pastry. Quickly forward 13 decades, therefore the two buddies have practices in France and New York and therefore are attracting the world using their snacks, pastries, yogurts, mousses, also desserts created using simple, pronounceable elements. The duo in addition instructs aspiring bakers that mastering the art of French pastry is attainable through their own cookbooks and interactive available household courses. Michel and Augustin’s fantasy is simple: to make the world smile and get together over a shared love of candies.
Show
The story of Michel et Augustin began just enough. Two males began palling around in secondary school and turned into great contacts. But, much like lots of adolescent friendships, both parted steps after graduation to follow their very own routes.
Michel found himself involved in money in New York, and Augustin was actually employed in advertising and marketing for Air France. But both soon became disillusioned with all the 9-to-5 grind on the business community. They reconnected therefore the duo devised a wild want to learn all 1,263 bakeries in France and develop a guide to the best confectioneries the country was required to offer. They penned a manuscript about this â their unique basic cooperation!
After doing their own journey, in 2004, Michel and Augustin aproned-up along with from an innovative new adventure: baking in Augustin’s kitchen. Their unique objective were to create a line of cookies along with other sweets created using 100 % natural ingredients and really love. And, after tirelessly testing and tasting significantly more than 300 meals, their own very first mixture was given birth to: the small spherical butter cookie. Michel et Augustin came to be!
The pair discovered quick success, as well as consistently innovate much more delicious projects, such a decadent natural yogurt in a container, that has been uncovered only once Michel and Augustin noticed their particular valued cow could generate over butter. They advertise items with the signature “kookiness” while the joy they infuse to their delicious goodies.
Distributing a fascination with French Pastry across the World
Michel et Augustin is focused on more than just generating a delicious cookie. The firm is actually bent on attracting from France’s rich culinary history to generate masterful desserts.
“it isn’t just about cookies â it is more about a love of French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “everything we make is linked to French pastry strategies. We an extremely strong union with pastry making as a business.”
But Lily informed us an attraction for and mastery of French pastry isn’t just reserved for item designers (they refer to them as the “recipe team”) at Michel et Augustin. Area of the organizations kooky tradition is sharing the love and expertise of pastry making very every member of the group, in France and Brooklyn, can teach become a French pastry cook and grab the national exam (named a “C.A.P.”). Because of this, everybody is able to take part in innovating brand-new meals and talk knowledgeably with followers, consumers, and consumers.
“weekly in France and when monthly in ny, our Banana Farm (“office”) can become a pastry course where we have been experiencing a vintage curriculum of French pastry and instruction for certification,” she said. “no matter if you are a web page developer or perhaps in product sales â the opportunity is actually promoted for many.”
Though Michel et Augustin provides a far more expansive product line in France, the firm sticks into exact same principles and maxims of production for every items.
“the one thing all our services and products have as a common factor is an actual focus on taste and the components,” Lily said. “We concentrate on the quality and simplicity regarding the components, and then try to maintain the ingredient number as pronounceable as you possibly can.”
This effects not just in a yummy decadence, but also a goody it is possible to feel good about eating along with your significant other.
A Collection of Treats Perfect for Sharing together with your Sweetheart
Thereis just one thing about discussing desserts that begins the afternoon correct or ends up an amazing time. And Michel et Augustin’s creations were intended for just this type of events.
“its a moment of indulgence after a night out together,” Lily said. “It is tasty making with clean ingredients, hence makes the time that much much better. It feels good to engage.”
With many worthwhile snacks to pick from, there is should select just one single. While there are lots of a lot more choices in France â from candy mousse to decadent yogurts and, definitely, one-of-a-kind cookies â there are numerous available options in the usa nicely.
Lily ended up being fast to suggest the most wonderful treats provide to or take pleasure in with this someone special.
“Our best-selling cookie is actually our very own 4-Cookie Squares,” she stated. “These include like small square tarts, are available three flavors, and will be very quickly discussed. We have Cookie Buttons, which have been hazelnut chocolate processor cookies with hazelnut ganache internally. They show up in bags of two â one for me personally, one for you!”
For partners just who really enjoy their own early morning routine collectively, Lily informed you Puff Palmiers tend to be a pleasant a.m. choice.
“These are typically puff pastry and taste like Elephant Ears,” she stated. “They can be extremely light and flaky and just the thing for revealing over break fast with coffee or at tea time.”
Whether both you and your honey tend to be chocoholics or value the fine butteriness of caramel (or all things in between), Michel et Augustin has actually a worthwhile combat for discussing (or sneaking down with for your own clandestine cookie event).
Get Involved at Banana Farm
Michel et Augustin’s viewpoint is the fact that the pleasure of sweets is within the sharing. So that it should not be any shock area wedding is actually a big an element of the organizations company goal. Everybody is asked to eliminate in and chat (and taste snacks) at their Banana Farms (offices) in Paris, Lyon, or Brooklyn.
This attitude began during the beginning regarding the business and is also part of its core. And Lily mentioned this philosophy is actually exemplified into the organization’s available houses.
“straight away, Michel and Augustin opened the doors of these apartment to neighbors, buddies, clients, and passersby, for those to give all of them opinions, to flavor cookies, to flavor new meals these were screening, and spend time together and mention whatever had been carrying out,” she said. “It is something that’s really important to united states these days.”
Open up home during the Banana Farm happen on very first Thursday of any month in France and ny. Lily informed you these events present a manner for any organization to give back to town by teaching them in regards to the history and methodologies of French pastry.
“We invite everyone else, family, friends, clients, and customers to come share quality recipes,” she said. “We perform style examinations, focus teams, and perform video games. It’s an actual neighborhood event.”
Not only is it fun and tummy-pleasing to wait, however if you lack a cookie companion, consider all of those other treat aficionados you can fulfill during the Banana Farm. Most likely, when someone likes Michel et Augustin treats, you know they have good flavor, and you should have something to bond over.
Michel et Augustin: Committed to Random Acts of Kookiness
In correct Michel and Augustin type, the duo started a Random Acts of Kookiness step to encourage and please the general public. From a tribute to Michael Jackson on the cookie square occasion as well as their torrid Greek story, Michel and Augustin infuse hilarity and delight into all they actually do. You can view the reason why their unique goodies are very addictive â they’re fashioned with 100% natural ingredients and great vibes.
Up subsequent your organization is actually an innovative new cookbook whose goal is to help all of us audience as well as others tackle the intimidation connected with French pastry.
“We’re creating a French pastry cookbook for all the United States, and it is about enjoying these extremely tough dishes,” Lily stated. “We’re breaking it down and stating you can do it. Whenever we can, anybody can, so we’re sharing our progress.”
Michel et Augustin can also be seeking to introduce the famous chocolate mousse in the US.
“Our dream for the candy mousse should seduce America’s preferences.”
And, after tasting their cookies along with other snacks, the US is clearly in for a lengthy relationship with that mousse.